Strategic Partner in Private Practice Growth
Physio First has partnered with HMDG to provide exclusive marketing support tailored to private physiotherapists from website design and AISEO to Google Ads and clinic branding.
Whether you're working independently or running a clinic, you'll benefit from discounted access to HMDG’s proven marketing packages built to attract more patients and grow your practice with confidence. You will also benefit from additional perks like access to Clinic Signal or business coaching sessions.
Benefits of HMDG services
Additional fees apply for ad spend above £1,000/month and for additional AISEO locations.
Additional Benefits
HMDG clients also receive the following benefits at no additional cost:
- Access to Clinic Signal: Clinic Signal is HMDG's business intelligence tool for MSK clinics, giving you clarity about your numbers and benchmarking your performance against real data from clinics like yours. HMDG clients get it free, so you can see where your clinic stands in real time instead of guessing.
- Access to HMDG Connect: HMDG Connect gives you direct access to a private community of 400+ clinic owners working through the same problems.
- Free access to tools: including the HMDG Pricing Engine or the HMDG Valuation Engine to assess how much your clinic is worth.
- Monthly business coaching sessions with Celia Champion: Members get monthly coaching with Celia Champion of Painless Practice, one of the most respected business advisors in UK physiotherapy. Marketing only works if the business behind it is sound, and this covers the other half.
About HMDG
Starting out in the COVID years, HMDG has grown into the UK's leading physiotherapy marketing agency. What sets them apart is the data. Having worked with hundreds of clinics and managed millions of pounds of ad spend, HMDG draws on thousands of data points on what actually drives patient bookings. Every decision they make for a client is grounded in that evidence rather than guesswork or agency opinion.
HMDG combines clinical understanding with commercial skill to deliver ethical, effective campaigns that attract more patients and build sustainable clinics. Their mission? To make marketing clear, affordable and impactful, without the jargon.
Services include:
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Website Design: Build around the booking journey so the traffic you already have converts into appointments.
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Google Ads: Reach people actively searching for help, with properly managed campaigns that show exactly what a booked patient costs and generates.
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AI SEO: Improve local visibility across search engines, Google AI summaries and ChatGPT. A longer-term strategy that can continue delivering patients beyond pay-per-click advertising.
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Branding: Build credibility and trust so patients choose your clinic for more than just the cheapest price.
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Social Media Marketing: Turn social media into a tool for building trust with potential patients and staying visible to referrers.
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Consulting & Training: Get the strategy and skills needed to run a successful clinic, without relying entirely on an agency.
Before you sign a contract:
Physio First recommends that members read the full terms and conditions of any commercial agreement carefully and make sure they understand the contract length, cancellation terms, ownership of assets, access to data, ongoing fees and any other commitments before proceeding.
Partnership with Physio First does not replace a member’s own due diligence when choosing a supplier.