We have twelve members who make up our Physio First executive committee and three of our team who sit on it as advisors.

It is our committee’s role to run and guide our organisation in response to our members’ needs and views and in support of championing evidence-based, private physiotherapy in the changing healthcare marketplace.

Our executive committee meets four times a year.


Meet our executive

Strategic and Business

Paul Donnelly

Paul’s title of Strategic and Business lead was conferred in 2019 to reflect the development of his role in championing Physio First in the business marketplace, and his work in establishing a private practitioner owned co-operative that aims to work closely with Physio First members in defining their own worth in the healthcare marketplace.

Prior to this, Paul had been General Secretary of Physio First for more than 15 years, a role so varied it could more accurately be described as “chameleon”. The consistent elements include acting as advisor to our executive committee and liaising closely with our Chairman. Most recently with regard to developing our Physio First 9-Goal business plan that involved meeting healthcare marketplace and stakeholder representatives with our previous Chairman, Pam.

A solicitor by profession and a litigator by specialism, the skill of giving sound, professional advice has never been foreign to Paul; as he says: “Being a non-voting member of our executive is exactly the same as representing my clients. It is always their case I am putting forward, not mine.”


Karen Lay MCSP

Karen has been involved with Physio First since 2008, starting as a Regional Officer for Mercia region. She then became our Regional Officer Representative on our executive committee and served on our education sub committee, which she chaired from 2015.

Having run her own private practice for over 20 years, Karen now works as a part-time associate with clinical input in musculoskeletal disorders, injection therapy and acupuncture.

Karen has served as a member of the CSP Council and chaired their Education Awards Panel. She is also a clinical educator for local university undergraduate programmes, providing practice placement for students.

She became our Physio First Chairman during the 2019 AGM at our annual conference in Nottingham.


Sue England MCSP

Sue entered private practice in 1983. After joining what was the OCPPP, she became Regional Officer for the Midlands Region, and was Vice Chairman several times, and also held the posts of Honorary Secretary, and Council Representative.

In 2010 Sue was awarded Honorary Life Membership of Physio First for her contribution to education and for her representation of our organisation, and promotion of the standards of physiotherapy, with the CSP and HCPC.

Sue’s clinical interests include industrial injuries, and the treatment of backs, necks and sports injuries, with a particular interest in athletics. She is also a clinical expert on laser therapy.

Vice President

Guy Osmond

Guy Osmond has been in business for over 40 years. His activities and interests have included a wine bar, a children’s clothes shop, Space Invaders, property development, satellite TV and branded t-shirts.

For more than 20 years, his primary commercial interest has been in workplace ergonomics, health and wellbeing.

His company is at the forefront of developments in products and thinking around workplace design and personnel engagement. He blogs (guyosmond.com) and speaks regularly at conferences and seminars. He can also be found on Twitter, Facebook, LinkedIn, Google+ and Pinterest.

Vice President

George Olivier B.Pharm MSc PhD MRPharmS MRSC

George is a Principal Lecturer in Pharmaceutical Sciences at the University of Brighton. He lectures in medicinal and pharmaceutical chemistry and has an interest in quality issues surrounding the use of plants when used as medicines.

He is a pharmacist by training and has been using electronic methods for learning, teaching and assessment for over 20 years involving the on-line gathering and interpretation of data. He has been working on the DFI project and its predecessors since 2004.


Jacqui Webb

Jacqui joined as a member of our office team in 2009 since when she has worked in our accounts department, supporting all aspects of our financial operation.

In 2016, Jacqui stepped into the Treasurers role after over 6 years of first-hand knowledge of Physio First's accounts.

She has over 25 years of accounting experience working within various industries.

Honorary Membership Officer

Richard Hulbert MCSP

Richard joined Physio First in 2008 and was appointed to our executive committee at our 2016 AGM. He has been a member of our membership sub-committee since 2013, when it was originally our PR sub-committee.

Richard  first joined the exec aged 30 which made him the youngest member of our executive  He joined Physio First after taking ownership of the practice where he had been working part-time.

Richard had qualified from the University of Bradford only two years earlier and was the first to admit he was a reasonably inexperienced physio at the time. 

Juggling the running of a busy clinic, entering the business environment and trying to advance his clinical skills – simultaneously – was a major challenge, especially with no mentor.

Richard said: “If it was not for Physio First I’m not sure how I would have survived those first few years. The financial climate at the time was not good and the practice wasn’t in the most affluent area of the country.”

“Being a Physio First member meant I received some much-valued support which resulted in me joining a sub-committee. Since then I have built many professional relationships with other physio colleagues, not to mention friendships, and gained a greater understanding of private physiotherapy as a whole.”

In his spare time Richard, who has two younger children, likes to keep fit in the gym, play squash and five-a-side football. One of his biggest passions is travelling and he spends much of his annual leave visiting all corners of the globe, often while following the England national football team!

Honorary Education Officer

Byron Clithero

Byron has been a member of Physio First for 19 years. His support on LinkedIn for our organisation’s 5-year business plan in 2013 highlighted his enthusiasm and passion for our Physio First vision, and compelled our executive to approach him to become more involved. Byron admits that he was “shocked, but also honoured to be contacted.” As a member of the education sub-committee, Byron was inspired by being part of a passionate team who gave up their time both for the good of our organisation and our profession and this led him, in 2019 to step up to the role of Chair of our education sub committee.

In addition to his dedication to Physio First, Byron has a passion for his role as a physiotherapist, and his reputation within the sporting world that has resulted in him receiving referrals to treat international sports participants. He was a leading provider of private physiotherapy in the North West and was one of our very first Physio First members to obtain Quality Assured Practitioner status. His interest and qualifications in Orthopaedic Medicine and Injection therapy also led him to serve as Chair of ACPOMIT.

Byron also teaches gymnastics and is responsible for producing GB’s first European Champion. He is a keen runner, regularly goes to the gym and has recently taken up cycling.

Research and Development Officer


Sandy is a former Physio First Chairman and was co-opted to the two-year executive post of Research and Development Officer in April 2015. As well as being responsible for Physio First’s research and development strategy she is setting up our new research and development sub-committee which has overall responsibility for our Data for Impact project.

Led by Sandy, and in conjunction with our executive committee, the new research and development sub-committee will explore and define its longer term strategy within the next two years.

Sandy was awarded Honorary Life Membership of Physio First when she stepped down as Editor of In Touch, our organisation’s quarterly journal. She then acted as our Public Relations Officer for two years, became Vice Chairman in 2009, and then Chairman from 2011 to 2015. She was given a Distinguished Service Award from the CSP in 2015 for services to private practice.

As well as her dedication to duty at Physio First, Sandy also runs a private practice, Goring Physiotherapy & Sports Injury Clinic, which she set up as co-practice principal 21 years ago. She initially started it in 1983 as the sole practitioner and the Worthing clinic now has four associates.

Sandy qualified from St Thomas’s Hospital in London in 1971 and then spent six years working in New Zealand and Canada, gaining both clinical and teaching experience in manual therapy.

On return to the UK in 1978, she took as senior position in Brighton at the Royal Sussex County Hospital where her responsibilities included in-service training for the hospital staff. She also became a member of what was then known as the Manipulation Association of Chartered Physiotherapists (MACP).

Sandy continued teaching post-graduate manual therapy in both the NHS and private sectors and also worked with elite athletes in tennis, cricket, basketball and athletics.

She also helped to set up and run the Sussex Manual Therapy Group for both NHS and private physios in the 1980s.

Honorary Commercial Officer

Belinda Holloway

Belinda has been an active member of Physio First for 15 years and is the owner and Clinical Director of Greystone Chartered Physiotherapy Clinic in Swadlincote and Ashby Physiotherapy Clinic in Leicestershire and has been established in private practice for over 25 years.

Her background includes NHS Superintendent level at a Regional Orthopaedic / MSK Hospital and now involves all areas of physiotherapy private practice. Belinda is a Specialist in MSK and Movement and Performance with extended interests in Paediatrics, women’s health and Fascia, and is a JEMS Certified Clinical Rehabilitation Practitioner.

In her clinics she promotes excellence in clinical rehabilitation and health and well-being and deals with all age ranges and modalities of physiotherapy.

Honorary Communication Officer

Pam Simpson MCSP

Having stepped down as Chairman at this AGM Pam is ideally suited to set up the new role as Honorary Communications Officer. Pam started her Physio First volunteer role as Honorary Public Relations Officer in 2007 before serving as Vice Chairman and Chairman. Our executive feel this is a pivotal role for Physio First going forwards.

Pam runs her own specialist training, consultancy and medico legal business.

Honorary Regional Officer Representative

Lucinda Brock

Lucinda is the owner of Chipping Norton Physio. She specialises in musculoskeletal physiotherapy and has a specific interest in low back and neck pain, and post-operative rehabilitation.

In 2006 Lucinda completed her MSc in Advanced Musculoskeletal Physiotherapy at UCL. She has worked in the NHS, and at the Manor Hospital in Oxford, and is also a fully qualified APPI Pilates Instructor.

Lucinda has been a member of Physio First since April 2009, and was an Alternate for the Oxford region for 3 years before commencing her current role as Regional Officer.