We have nine members who make up our Physio First executive committee and three of our team who sit on it as advisors.

It is our committee’s role to run and guide our organisation in response to our members’ needs and views and in support of championing evidence-based, private physiotherapy in the changing healthcare marketplace.

Our executive committee meets four times a year.


Meet our executive


Pam Simpson MCSP

Pam has been a member of Physio First for 35 years. She took over as Chairman in 2015 having already served for seven years on our executive, including five years on our PR sub-committee, and three of those as the PR sub-committee Chairman. She has been a volunteer for Physio First for 12 years.

Pam worked as a physio in three sectors before starting her own business. She worked in the NHS and in both the private and third sector, focusing on neurology and the care of the elderly in nursing homes for 10 years. She is Physio First’s only Chairman so far, not to have worked as a musculoskeletal (MSK) practitioner.

Although no longer involved in clinical practice, Pam runs a physiotherapy business that delivers training and consultancy in the complex areas of patient handling, as well as acting as an expert witness and undertaking complex assessments.

Pam said: “It’s an honour and a privilege to be chairman of Physio First. The experience fluctuates from scary to exciting, to overwhelming, but it’s certainly never dull. To lead such an awesome organisation with such huge ambition, drive and commitment is a real honour.”

“Enabling Physio First and all of us as members, to provide evidenced-based, quality private physiotherapy is an exciting challenge. We have a considered and robust business plan with nine clear goals that will enable us to achieve our vision in the next two years.”

“For all of us as individual members, and collectively, our work in this area is a major step forward in making Physio First a valued, trusted and respected organisation in the commercial and healthcare marketplace.”

Vice Chairman

Karen Willcock MCSP

Karen has been involved with Physio First since 2008, starting as a Regional Officer for Mercia region. She then became our Regional Officer Representative on our executive committee and served on our education sub-committee, which she chaired from 2015.

Having run her own private practice for 20 years, Karen sold her business and joined forces with a larger group. She now works as a part-time associate with clinical input in musculoskeletal disorders, (MSK).

Karen has worked in MSK both in the NHS, abroad and privately. She is a clinical educator for local university undergraduate programmes, providing practice placements for students. Her specialisms include injection therapy, Traditional Chinese Medicine (TCM), and acupuncture.

General Secretary

Paul Donnelly

Paul has been General Secretary of Physio First for more than 15 years. His role involves acting as advisor to our executive committee, liaising closely with our Chairman and leading Physio First to establishing private practitioner owned co-operatives.

Paul’s role as General Secretary could more accurately be entitled “chameleon”, so varied has it been over his 15 years with Physio First. The consistent element has always been as close advisor to our executive committee with, and through our Chairman. A solicitor by profession and a litigator by specialism, the role of advisor has never been a foreign one to Paul – as he says: “Being a non-voting member of our executive is exactly the same as representing my clients. It is always their case I am putting forward, not mine.”

In 2015 Paul’s role became more specific as coach to our Chairman, Pam with whom he studies the marketplace and meets representatives from it. His role adapted again in 2016 to lead on Physio First’s Goal 9 and help establish one or more private practitioner owned cooperatives that can enable members who choose to join it have an impact on the healthcare marketplace.

Honorary Membership Officer

Richard Hulbert MCSP

Richard joined Physio First in 2008 and was appointed to our executive committee at our 2016 AGM. He has been a member of our membership sub-committee since 2013, when it was originally our PR sub-committee.

At 30, Richard is the youngest member of our executive.  He joined Physio First after taking ownership of the practice where he had been working part-time.

Richard had qualified from the University of Bradford only two years earlier and was the first to admit he was a reasonably inexperienced physio at the time. 

Juggling the running of a busy clinic, entering the business environment and trying to advance his clinical skills – simultaneously – was a major challenge, especially with no mentor.

Richard said: “If it was not for Physio First I’m not sure how I would have survived those first few years. The financial climate at the time was not good and the practice wasn’t in the most affluent area of the country.”

“Being a Physio First member meant I received some much-valued support which resulted in me joining a sub-committee. Since then I have built many professional relationships with other physio colleagues, not to mention friendships, and gained a greater understanding of private physiotherapy as a whole.”

In his spare time Richard, who is married to Lauren, likes to keep fit in the gym, play squash and five-a-side football. One of his biggest passions is travelling and he spends much of his annual leave visiting all corners of the globe, often while following the England national football team!

Education Officer

Amanda Marsh MCSP

Amanda was inspired to join our London region of Physio First (then the OCPPP) after attending our 2005 annual conference. In 2008 she embarked on her first term as our Regional Officer for London and joined our conference committee in 2011, becoming conference Chairman in 2014, before taking on the chairmanship of our merged education and conference sub-committees in 2016.

With more than 25 years of physiotherapy experience, Amanda has worked in both the private and NHS sector in the UK and overseas, most recently as a manager at Guys and St Thomas’s Hospital in London.

She has post-graduate qualifications in sports physiotherapy, acupuncture and Pilates training and a special interest in work place musculoskeletal problems and now runs her own private clinic with a small team in Marlborough, Wiltshire; her home town.

Amanda is caring and passionate about her profession and is committed to keeping up-to-date with latest developments in physiotherapy. She also gets immense professional satisfaction on a daily basis in helping people recover from pain and injury.

Keeping in touch with her NHS contacts and former colleagues who are now clinical specialists or managers, helps her retain an overview of the profession as a whole.

She describes her ‘work’ with Physio First as her second job: “I'm very excited to be part of the dynamic movement that’s now occurring within Physio First. I thoroughly enjoy working as part of our executive, with other physiotherapists, our new education and research sub-committee and our head office team to promote private physiotherapy.”

“Giving my time and commitment and whatever skills I can offer, is my way of helping to drive our projects forward and I do say it’s my second job!”

Out of hours Amanda enjoys family life, keeping fit, dog walking in the Wiltshire countryside, and is also known as an impressive cake decorator!


Paul Johnson Msc Bsc (Hons) MMACP MCSP

Paul is our Editor of In Touch, Physio First’s popular quarterly journal that represents over 3,000 private physiotherapists. He sits on our executive committee and has been an active Physio First member for the past 16 years.

As well as being In Touch Editor, Paul is a member of our Physio First research and development team. He is a specialist in pain science and neuro-musculoskeletal matters and has been helping those in pain for more than 25 years – and says he loves his work.

After graduating in 1986 Paul worked for three years in the NHS before he joined The Physio Therapy Centre in Hayward’s Heath, West Sussed in 1989. He achieved his Master’s degree in Manipulative Therapy in 2000.

Today his workload comprises mainly of patients with pain in their lower backs, neck, spine, knees, shoulders and hips and he has a special interest in patients suffering with dizziness.

Paul undertakes at least 150 hours of continual professional development (CPD) each year attending conferences, by direct or e-learning, in-service training, article writing and editing, and as a member of our Physio First executive. 

He was the secretary for the Sussex Manual Therapy group for 11 years and organised lectures and courses for the physiotherapists of Sussex.

He was also a clinical educator for the University of Brighton for 10 years, overseeing Master’s degree students during their clinical placements, and an examiner for both the University and for the Manipulation Association of Chartered Physiotherapy (MACP), of which he is also a member.

Paul is a regular lecturer talking to groups and GPs about physiotherapy and latest developments.

He is also a member of the International Association of the Study of Pain (IASP), the Physiotherapy Pain Association (PPA), is a Chartered Physiotherapist in Sports Medicine (CPSM) and a member of the Association of Chartered Physiotherapist in Occupational Health (ACPOH).

Research and Development Officer


Sandy is a former Physio First Chairman and was co-opted to the post of Research and Development Officer in April 2015. This exec position also has overall responsibilty for our Data for Impact project.

Sandy has held a number of Physio First executive roles over the years, including Editor of In Touch, Public Relations Offier, and Vice Chairman, and she was awarded Honorary Life Membership of our organisation in 2006.In 2015 she received the CSP Distinguished Service Award for services to private practice.

After qualifying from St Thomas' Hospital, Sandy worked in New Zealand and Canada, returning to the UK to set up as co-practice principle in her own Goring Physiotherapy & Sports Injury Clinic. She also helped to run the Sussex Manual Therapy Group for both the NHS and private physios.


Regional Officer Representative

Tobias Bremer MCSP

Tobias has always been in private practice and is passionate about providing cutting-edge physiotherapy to the public and developing the profession from within.

He joined Physio First in 2012 and became our Sussex Regional Officer.

In 2016 he took on the role of RO Rep, the link between our Regional Officers and executive committee. Tobias is also part of our editorial team.

Commercial Officer

Belinda Holloway

Belinda has been an active member of Physio First for 15 years and is the owner and Clinical Director of Greystone Chartered Physiotherapy Clinic in Swadlincote and Ashby Physiotherapy Clinic in Leicestershire and has been established in private practice for over 25 years.

Her background includes NHS Superintendent level at a Regional Orthopaedic / MSK Hospital and now involves all areas of physiotherapy private practice. Belinda is a Specialist in MSK and Movement and Performance with extended interests in Paediatrics, women’s health and Fascia, and is a JEMS Certified Clinical Rehabilitation Practitioner.

In her clinics she promotes excellence in clinical rehabilitation and health and well-being and deals with all age ranges and modalities of physiotherapy.


Jacqui Webb

Jacqui joined as a member of our office team in 2009 since when she has worked in our accounts department, supporting all aspects of our financial operation.

In 2016, Jacqui stepped into the Treasurers role in 2016 after over 6 years of first-hand knowledge of Physio First's accounts.

She has over 25 years of accounting experience working within various industries.


Sue England MCSP

Sue entered private practice in 1983. After joining what was the OCPPP, she became Regional Officer for the Midlands Region, and was Vice Chairman several times, and also held the posts of Honorary Secretary, and Council Representative.

In 2010 Sue was awarded Honorary Life Membership of Physio First for her contribution to education and for her representation of our organisation, and promotion of the standards of physiotherapy, with the CSP and HCPC.

Sue’s clinical interests include industrial injuries, and the treatment of backs, necks and sports injuries, with a particular interest in athletics. She is also a clinical expert on laser therapy.

Vice President

Margaret Revie MCSP

Margaret joined Physio First in the mid 1980’s, and took over as Regional Officer for Scotland in 2001.

In 2005 Margaret  became our representative to the CSP Council and, most recently she took on the role of our Physio First Honorary Secretary.

In 2010 Margaret was awarded Physio First honorary life membership for her outstanding contribution to physiotherapy in the United Kingdom, and Scotland in particular.

Vice President

Karen Winrow MCSP DSA

Karen has worked tirelessly both for our organisation and for physiotherapy in general. She has been Regional Officer for Mercia, Honorary Education Officer and, most recently, involved in establishing our new research and development sub committee.

Karen was also instrumental in pioneering the private practice module in the MSc in physiotherapy at the University of Brighton.

In 2015 Karen was awarded Honorary Life Membership of Physio First in recognition of her contribution to physiotherapy, and this was similarly recognised in 2016 by the CSP when they awarded her their distinguished service medal.

Vice President

Mark Potter MSCP DSA

Mark joined Physio First in 1992 and became a Regional Officer the following year. He has co-ordinated our IT since 1996 and, in 2006, officially took on the role of Information Technology Officer. He has also been RO, conference Chairman and Treasurer.

Mark trained as a physiotherapist in the Royal Army Medical Corps specialising in the treatment of musculoskeletal conditions and sport traumas in diverse clinical environments. These environments varied in extremes from the more usual hospital-based practice, to service in a front-line field hospital.

On leaving the army, Mark and his wife Christine, set up a private physiotherapy practice in Worthing, dealing with workplace and sporting injuries.

In his spare time Mark enjoys tinkering with computers and old vehicles – so he’s problem -solving 24 hours a day… just with different size hammers!

Vice President

Guy Osmond

Guy Osmond has been in business for over 40 years. His activities and interests have included a wine bar, a children’s clothes shop, Space Invaders, property development, satellite TV and branded t-shirts.

For more than 20 years, his primary commercial interest has been in workplace ergonomics, health and wellbeing.

His company is at the forefront of developments in products and thinking around workplace design and personnel engagement. He blogs (guyosmond.com) and speaks regularly at conferences and seminars. He can also be found on Twitter, Facebook, LinkedIn, Google+ and Pinterest.

Vice President

George Olivier B.Pharm MSc PhD MRPharmS MRSC

George is a Principal Lecturer in Pharmaceutical Sciences at the University of Brighton. He lectures in medicinal and pharmaceutical chemistry and has an interest in quality issues surrounding the use of plants when used as medicines.

He is a pharmacist by training and has been using electronic methods for learning, teaching and assessment for over 20 years involving the on-line gathering and interpretation of data. He has been working on the DFI project and its predecessors since 2004.