Gluteal tendinopathy is a common condition with which patients present to clinical practice, usually reporting substantial impacts on sleep quality, activity levels and quality of life. Recent survey studies, including a UK study, indicate that physiotherapists have received the messages from high-quality research regarding a primary focus on education and exercise in the management of this condition. However, the specifics of what is being provided under that umbrella suggest that there is still more to translate and investigate, to optimise provision of care in the community.