Physio First: Education Day 2018

Friday 27 April by Celia Champion

East Midlands Conference Centre

Painless Practice Director

Celia Champion

Celia Champion, director of Painless Practice, offers support to physiotherapists on the non-clinical side of running a clinic.  Drawing on her successful business background, her coaching qualifications and her work with hundreds of clients, over thousands of hours in dozens of sectors, she coaches, trains and supports physiotherapists to run better, more successful practices.  This includes support in developing the overall strategy for the practice in the long-term, medium-term and short-term as well as marketing and people management. She has co-authored two books, one specific to practice management. Celia speaks and writes widely on the topic.

Course Overview:

This course is provided for those who are either thinking of going into private practice or have recently made the transition. Learning to run a practice in one day is impossible but what this course will do is highlight everything you need to think about, provide useful templates and tools for you to use and provide practical, simple to implement ideas.

Book your place today!

Course outline:

  • Being clear about what you want
  • Legal status choices
  • Writing your business plan
  • ‘Great-to-have’ strategic documents for your business
  • Budgeting for success
  • Marketing your practice
  • Running your practice successfully

The course in more detail

Being clear about what you want

Choosing to set up your own practice or become self-employed within someone else’s practice might be a huge change in direction for you. It is important to be very clear about what your aspirations are in all areas of your personal and professional life so that you can set up your private practice in a way that it will deliver your goals

Course objectives:

  • Beginning with the end in mind
  • Aligning your practice with your aspirations
  • Defining your core values

Legal status choices:

You have several options when it comes to going into private practice. It’s important to know what those choices are and the pros and cons of each so that you can make an informed decision about what status you’d like at the start and as your practice changes over time

Course objectives:

  • Employment status options
  • Legal entity options
  • Brief overview of tax and National Insurance implications

Writing your business plan

Taking time at the start of your journey to map out exactly what you want to achieve will stand you in good stead and give you a far greater chance of success. A business plan needs to be fit for purpose and take into account the many different elements involved in running a private practice.

Course objectives:

  • What are the different elements of a business plan
  • Sources of information
  • Keeping it simple and useful

‘Great-to-have’ strategic documents for your business

Your business plan will include several strategic documents but there may be other areas that need to be considered and documented in more detail to ensure the smooth and successful running of your practice.

Course objectives:

  • Future proofing your business with processes
  • List of what should be documented
  • Prioritising for your specific needs

Budgeting for success

If you have chosen to start your own practice or you’re going to be self-employed within someone else’s practice, getting the money side of things right is crucial! Clear planning and getting into good financial habits from the outset will help you to make sensible decisions along the way and give you peace of mind.

Course objectives:

  • Putting a budget together
  • Finance options to consider
  • Numbers to monitor

Marketing your practice

Most physiotherapists did not decide to go into private practice because they had a great desire to become marketers. Marketing is however an important part of running a clinic successfully and needs to be done with consideration and consistently to have the desired impact.

Course objectives:

  • How to get your message right
  • How to build your brand
  • Top tips for online and offline marketing

Running your practice successfully

There are lots of responsibilities when starting in private practice and it can be a real challenge to juggle everything on a day-to-day basis. Keeping your eye on the big picture, being efficient and effective day-to-day and monitoring your progress is vital to enjoying what you do and to achieve your goals

Course objectives:

  • Time management strategies
  • How to outsource and /or delegate effectively
  • Tools and techniques to support you