Ethical and Effective Marketing for Health Practices - provided by Painless Practice
Whether you've been in practice for years or you're just setting up, whether you are a sole practitioner or a larger practice, this course will give you fresh ideas on how to attract more patients to your practice. Join us for a day to focus on the business side of your practice and leave with a clear, simple and effective marketing plan to help you build your patient list and run a successful clinic.
On the day we'll be covering:
Designing your Marketing Platform
- Knowing your territory – demographics, target audience & competitors
- Your message – what to say and how to differentiate yourself
- Your brand – how to be pro-active and consistent
Creating and managing your pipeline:
- Generating new enquiries
- Encouraging referrals
- Improving conversion ratios
Materials for promotion – Top tips
- Website reviews (yours if you wish!)
- Printed material
- Other online presence considerations
Implementing your plan:
- Marketing considerations
- Creating and sticking to the plan
- Monitoring for success
And at the end of the day, you'll leave with a clear, simple and effective marketing plan, and the motivation to take action straight away!
This course is provided as part of our commercial strategic relationship with Physio First - working together to create a network of well-managed profitable clinics across the UK. All the courses are open to any practitioner, not just physios and not just members of Physio First. In fact, others are very, very welcome
Physio First members: £175
Here's what previous participants have said:
“I very much enjoyed the format with small groups of people to facilitate asking questions; it helped to focus a marketing action plan.''
“Friendly, informative and fun sessions. I have learnt a lot about the way we need to take the practice forward.''
“As someone with no marketing background, it really made me think about the clinic branding, i.e. the public’s perception of what I do. The advice on websites was great value with some examples of how not to do it. I also found the brain-storming session on ideas for how patients can refer others to the clinic invaluable.”
“Excellent information that is pertinent to improving my clinic in an ethical manner. Thank you.”
|10:00 - 13:00||Course commences|
|13:00 - 13:30||Refreshment break|
|16:30 - 16:35||Course closes|